Destinations

Breathe Sweden

Sweden is a country full of natural beauty, rich culture and unique experiences. With its rich history, nature, culture and commitment to sustainability, Sweden is an incredible destination for every type of traveler. Whether you're an outdoor enthusiast, a culture lover or someone seeking relaxation, Sweden offers something truly special.

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City Hall Stockholm

Smögen

Dala Horses

Skeppsholm Bridge

Öresund Bridge

Swedish Fika

Why Sweden?

Lakes, northern light and timeless calm – Sweden invites you to breathe deeper, wander wider and rediscover what truly matters

Top reasons for visiting sweden

Scandinavian Royal Charm

Step into Sweden’s royal world of grand palaces, lush gardens and centuries of monarchy. Visit the Royal Palace, Drottningholm, Gripsholm Castle and coronation cathedrals. Stroll through Kungsträdgården and Haga Park or unwind in Sofiero’s gardens. Experience, where regal history and natural beauty blend in timeless Scandinavian elegance.

Where nature meets city life

Peaceful Cities of Sweden

Stockholm

Blends historic charm and modern vibrancy across scenic islands, with stunning architecture, rich culture and vibrant waterfront life.

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Gothenburg

Charms with its vibrant harbor, cozy cafés, lively cultural scene, lush parks and welcoming Scandinavian warmth and style.

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Malmö

Blends vibrant multicultural life, innovative architecture, lush parks and coastal charm, creating a dynamic, youthful and welcoming city.

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Uppsala

Blends rich history, Sweden’s oldest university, majestic cathedral, vibrant student life and charming medieval streets into timeless charm.

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Linköping

Blends rich history, cutting-edge technology, vibrant culture, beautiful parks and a lively university atmosphere into a unique Swedish gem.

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Luleå

Shines with its vibrant culture, stunning archipelago, Arctic adventures, innovative tech scene and the magical Northern Lights.

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Kiruna

Kiruna’s magic lies in its Arctic location, stunning Northern Lights, rich Sami culture, midnight sun and iconic iron ore mining heritage.

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Capital city of islands

Stockholm – Water & Wonder

Discover Stockholm – Sweden’s breathtaking capital spanning 14 islands. Stroll through Gamla Stan’s colorful medieval streets, marvel at the Vasa Museum’s 17th-century warship and celebrate pop history at the ABBA Museum. On Djurgården Island, explore lush parks and Skansen’s open-air museum. A perfect blend of history, nature and cultural wonder awaits.

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Tasty swedish bites

Fika, Feasts & Flavor

Discover Sweden’s flavorful blend of tradition and innovation. Enjoy classic smörgåsbord, meatballs with lingonberries and fresh seafood from Gothenburg. Indulge in New Nordic Cuisine at top restaurants like Frantzén. Embrace fika - Sweden’s cozy coffee break - with cinnamon buns in charming cafés across Stockholm, Gothenburg and Malmö. Taste the true heart of Sweden.

The wild side of sweden

Adventure Activities

Kayaking and canoeing

Canoeing and kayaking in Sweden offer a peaceful way to explore pristine lakes, winding rivers and coastal archipelagos. Paddle through silent forests, spot wildlife and camp on secluded islands under the midnight sun. From Dalsland’s lake system to Stockholm’s archipelago, Sweden’s waterways invite unforgettable adventures in nature’s purest form.

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Elk & Bear Safaris

Embark on an elk and bear safari in Sweden for a thrilling wildlife encounter. Guided tours through dense forests offer chances to spot majestic moose, shy brown bear and other native animals. Learn about their habits, track footprints and experience the quiet excitement of Swedish nature at its wildest and most magical.

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Snowmobiling under the Northern Lights

Snowmobiling under the Northern Lights in Sweden is an unforgettable Arctic adventure. Glide through snowy forests and across frozen lakes as the night sky dances with green and violet light. Feel the thrill of speed, silence and wonder as nature and adrenaline unite beneath the shimmering magic of the aurora.

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Why you will love sweden

Viking History & Medieval Castles

Journey through Sweden’s Viking and medieval past. Explore Birka’s ancient ruins near Stockholm, stroll Visby’s walled medieval charm and uncover Kalmar Castle’s 12th-century grandeur. From warrior whispers to royal halls, Sweden’s storied sites offer a captivating blend of history, legend and timeless beauty that echoes across centuries.

A country that cares

Peaceful, Safe and Eco-Friendly

Sweden is one of the world’s most peaceful and safe countries, known for low crime, strong social trust and political stability. Its eco-friendly mindset shines through clean cities, vast forests, and sustainable living. With green innovation, protected nature and a calm pace of life, Sweden offers harmony in every sense.

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